Coliseum Area Specific Plan

The Coliseum Area Specific Plan seeks to transform the underutilized land around the Oakland-Alameda County Coliseum and Arena into a world-class sports, entertainment and science & technology district that boasts a dynamic and active urban setting with retail, entertainment, arts, culture, live and work uses. The Plan was adopted by City Council in March, 2015.


Plan Background

The area is located in the center of the Bay Area and has many highly sought development assets, including freeway connectivity, immediate BART access at the Coliseum Station, the Oakland International Airport, waterfront views and development opportunities.

The transformation of this area into a thriving, sustainable, healthy and equitable urban showcase for the region is dependent upon a strong vision for the area, linked to a comprehensive public-private development approach to redevelopment.

The Coliseum Area Specific Plan will guide the future development of the Oakland-Alameda County Coliseum site, and in the area across I-880 (Oakland Airport Edgewater Business Park). The Plan is intended as a comprehensive plan to transform what is currently one of the largest under-developed, inner-urban, transit-served redevelopment opportunities in California. Implementation of the Plan is seen as a critical opportunity to revitalize some of Oakland’s most important physical assets, and transform these assets into a center for long-term economic growth. The Plan will provide both a short-term development plan for the accommodation of up to three new venues for the City’s professional sports teams, and a longer term, 25-year planning document providing a roadmap for land use policy, regulatory requirements and public and private investment that coordinates future development in the Coliseum Area.

The Plan covers approximately 800 acres, bounded by 66th Avenue to the north, San Leandro Street on the east, Hegenberger Road on the south, and San Leandro Bay and the Oakland International Airport to the west.

As noted above, the Plan Area has many highly sought development assets, particularly its regional transit infrastructure. Leveraging these core assets to their potential is critical to Oakland’s ability to create a viable, long-term center for economic development.

The adopted Specific Plan is designed to leverage these existing assets in the Coliseum Area into a comprehensively planned mixed-use district that will retain the existing sports franchises and attract sustainable new jobs and economic development, and new housing.

Key Objectives:

  1. Retain Oakland's sports teams, and maximize the economic benefit of the sports teams and their facilities for Oakland and Alameda County.
  2. Create a regionally significant jobs and employment area that can expand Oakland’s ability to attract new businesses and support existing businesses, given the area's available land and its prime transit-oriented and airport-adjacent location. Participate in the Bay Area’s dynamic ‘innovation economy’ and attract new businesses and job opportunities to the surrounding East Oakland area.
  3. Improve the area's existing investments in transit and transportation infrastructure; create a transit-oriented development (TOD) of new housing and commercial uses which advances regional and state growth policies; increase Oakland’s ability to leverage its central position in the Bay Area, and capture a bigger share of regional housing growth, job growth and economic investment.
  4. Create a vibrant urban mixed-use district in the Coliseum Area, attracting a significant community of new residential and commercial uses. The Coliseum Area will feature active streets and public spaces that provide an enhanced pedestrian experience, site security and innovative urban place-making.
  5. Create enhanced open space, Bay access, and natural habitat opportunities that will restore natural habitat, and create public educational and Bay accessibility opportunities for residents of Oakland and the Bay Area.
  6. Build upon, and promote Oakland's recognized leadership and policies in protecting the urban environment, through the use of building techniques which require fewer natural resources, and create a place which is committed to sustainability.