Oakland Legendary Cannabis Awareness Campaign

The Oakland Legendary Cannabis Awareness Campaign is sponsored by the City of Oakland and produced by Oaksterdam University to distinguish and promote Oaklands social equity cannabis business operators statewide through a distinctive certification mark on product packaging and a targeted public relations campaign.   Up-to-date information is available here.

The campaign began in 2025 and will last through April 2028. Social equity operators receive the following promotional services:

  • Free marketing and promotion
  • A custom brand kit with marketing assets that may include photos, bios, videos and more
  • Support gaining earned media
  • Interviews, shoutouts and event features
  • Exclusive use of city-certified mark that helps consumers identify equity products

There are a few versions of the certification mark that can appear on equity operators' packaging, PR and marketing:

OaklandEquityLegendaryCannabis_CertificationMark_Premium-Color.png              Cannabis Equity Logo                 OaklandEquityLegendaryCannabis_CertificationMark_Equity-Color-002.png
                                                            

 

Learn more at Oaksterdam University website

 

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