Advertising on Digital Kiosks & Billboards

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The City of Oakland has the opportunity to leverage free advertising on IKE digital kiosks and billboards (Becker Boards and Outfront Foster Interstate, LLC), as described in the City's agreements with each vendor. Content on these assets can promote City services, programs and events, as well as emergency and public service messaging.

Note for Oakland City Staff: if your department has a Public Information Officer (PIO)/Comms Lead, please share proposed content with them for approval prior to submitting to Open Forms. All submissions are subject to approval by the Citywide Communications Director and City Administrator's Office. Staff will try to accommodate all requests, however, priority will be given to time-sensitive content.

Submit advertising content for digital Kiosks & Billboards

Note for community organizations, non-profits, small businesses, and artists: You may submit content that promotes your work, services, or events related to your organization. Please contact IKE directly to be featured on the IKE digital kiosks using this link: Ike Kiosk Form for Community Orgs

By Online Form

Step 1.Submit a Request to Advertise  

Submit your prepared advertising content for IKE Kiosks and/or billboards by completing the request form at this link. Please ensure that all information is provided, including contact information and the start and end dates of the ad campaign. Artwork specifications are detailed below.

All content must be submitted through this form preferably at least 3 weeks in advance of the target start date for your campaign. All content is subject to approval by the City Administrator’s Office (CAO), including the Citywide Communications Team, prior to submission to the requested vendor(s).   

Step 2.Internal Review and Submission 

CAO staff will inform the submitter by email when the content has been approved and submitted to the vendor(s) for posting. If you do not receive an update within one week of submitting your content, please email OaklandPIO@oaklandca.gov

Step 3.Confirm Posting

CAO staff will inform the submitter by email when the vendor(s) has confirmed that the content is scheduled to be posted on the digital kiosks and/or billboards. 

 

By Email

Please use the request form to submit content. For additional guidance, questions, or assistance with submitting please email OaklandPIO@oaklandca.gov

Content Specifications

Becker Boards 

Billboard sign ads must be created in either one of two sizes, 14'H x 48'W bulletin or 20'H x 60'W bulletin.

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Outfront Foster Interstate (OFI), LLC Billboards

Outfront Foster Interstate billboard ad specifications. Required file size is 208 pixels (H) x 720 pixels (W) - no bleed.
  • File requirements:
    • Static images only
    • Maximum file size: 1MG
    • No audio
    • File format: .jpg
    • Color mode: sRBG
    • Bright white backgrounds are not suggested as they may create copy burnout. If using a white background, a target value of R235, G235, B235 (also known as “broadcast safe white”) is recommended.

     

  • Required file sizes (both sizes needed):

Clear Channel Billboards 

  • Display resolution: 400px H x 1400px at 72ppi
  • Physical dimensions: 14’ x 48’
  • Static digital images only  
  • File Requirements:
    • RGB color mode
    • No bleed
    • No paths or layers
    • JPG (quality 12 maximum compression)
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  • Design Considerations:
    • Design with color and high contrast
      • Stick with fully saturated web-safe hues
      • Strong contrast in both hue and value are essential
    • Use simple backgrounds
      • Steer clear of patterns or busy backgrounds, as they may compete with your text.
      • Note: Try to avoid having the majority of the background as white since this might compete with create elements.
    • Use 7 to 10 words
      • Be concise and keep it simple
    • Use bold, easy-to-read fonts
      • This fonts at a distance can optically fade or break up
      • Maximize the size of your headline and contact information to ensure legibility

IKE Kiosks

Kiosk artwork must be created as two files, one for each of the sizes:

  • Vertical orientation: 1920px H x 1080px W
  • Horizontal Orientation: 1090px H x 1920px W
IKE Kiosk content specifications: Kiosk artwork must be created as two files, one for each of the sizes. Vertical orientation size is 1920 pixels (H) x 1080 pixels (W). Horizontal Orientation: 1820 px (length) x 1920 px (wide)

-Note: when the digital screen goes to interactive engagement mode, the advertisement moves to the top 1/3 of the kiosk screen (horizontal orientation).

  • File Requirements:
    • Resolution: 72dpi
    • Color mode: RGB
    • Motion file duration: 10 seconds
    • Motion file format: .mp4
    • Static (still image) format: .jpg
    • Frame rate: 30 fps
    • Code: H264

 

Contact Us

Phone

(510) 495-4424

Email

oaklandPIO@oaklandca.gov

Billboard & Kiosk Maps

View Map of Becker Boards and Outfront Foster Interstate, LLC Billboard Locations

 

View Map of IKE Kiosk Locations

 

 

 

 

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