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Web Writing Rubric for City ContentDownload the Rubric
WEB WRITING RUBRIC
Prose is clear, concise, and direct. Based on user needs and provides a logical user pathway to an action. Format optimizes content clarity, provides an intuitive user experience, and enables interactivity when necessary.
Generally effective. Clear, well structured, supports a general concept and uses language understandable to a wide audience. Supports user needs with actionable information. May benefit from additional consolidation, editing or a different format.
Meets basic requirements, but has noticeable shortcomings. May be disorganized, difficult to follow, redundant or attempts to cover more than one subject. Has multiple goals and/or calls to action.
Below acceptable standards. Poor organization, ineffective sentence construction, unnecessary details and imprecise or misleading wording, incomplete, repetitive or uses excessive jargon. May include typos, broken links or other proofreading errors.
Inaccurate, unnecessary or so poorly written that it’s likely to confuse or mislead users. May include dense prose, acronyms and irrelevant material and located in a place that doesn’t match users expectations.