Shop Oakland

Help sustain and grow Oakland's economy by shopping locally. Now, more than ever, it's important to support local businesses that capture the spirit and reflect the diversity of our community. By supporting them, you're also supporting our neighbors who are employed by small businesses.

Think Oakland First

Whether you're shopping for the holidays, starting a business or looking to invest, Think Oakland First. Click here for resources for shopping local, resources for entrepreneurs, and investor resources.

Why It's Important to Shop Locally

Whether you’re just starting or nearly done, purchase your holiday gifts locally to support the independent businesses that make Oakland a special place to live and shop. Local businesses create a shopping experience unique to Oakland and capture the spirit and reflect the diversity of our community. You will enjoy a more relaxed and inspired shopping experience while bolstering Oakland’s economy.

During the COVID-19 pandemic, more Oakland retailers are offering online shopping with delivery or curbside pickup options. And local event organizers have found creative ways to hold festive online events and marketplaces. This means, Oaklanders have many options on where to spend their dollars locally, whether in-person or online.
By choosing to shop at local businesses—whether online or in-person, you will enjoy a more distinctive experience and help support Oakland businesses.

Many Oakland merchants have been severely impacted by state and county shelter-in-place orders. To help preserve the small, independent businesses that contribute to Oakland’s unique character, please remember to support local merchants when possible.

Shopping locally also helps provide jobs for your neighbors and generates sales tax revenue for the City. Consider the many social and economic benefits of shopping local as you complete your holiday gift purchases.

Shop Safely

  • Stay home if you're sick or have symptoms of COVID-19
  • Use online services when available and look for local merchants who have shipping, home delivery or curbside pickup options
  • Wear a face covering when you leave your home
  • Practice physical distancing -- stay at least 6 feet away from others
  • Use hand sanitizers as you enter and leave stores
  • Only touch products you plan to purchase, if possible
  • If possible, use touchless payment options now in place at many retailers
  • Wash your hands often with soap and water for at least 20 seconds

Online Shopping Safety Tips

  • Use a secure payment method
  • Don't make purchases on public WiFi networks
  • When setting up accounts, create a complex password
  • Ensure your computer or mobile phone have the latest security updates for the Internet browser app you use
  • Review your bank and credit card statements regularly for any fraudulent activity

Oakland's Business Improvement Districts

Many of Oakland's commercial districts are served by business improvement districts. Learn more about each area by clicking the links below.


Downtown Oakland

Jack London
Lake Merritt/Uptown
Lakeshore/Lake Park
Temescal/Telegraph Avenue