Shop Oakland

Help sustain and grow Oakland's economy by shopping locally. Local businesses create a shopping experience unique to Oakland and capture the spirit and reflect the diversity of our community. You’ll enjoy a more relaxed and inspired shopping experience while bolstering Oakland’s economy and generating sales tax revenue for the City.


Love Oakland? Shop Local campaign graphic
Nov 26, 2019

Shop Local All Season Long

Shoppers can skip the stress of standing in lines to have fun, find great gifts and keep their money in Oakland supporting local businesses and bolstering the city’s economy. The one-stop portal at is packed with information on holiday events, the #ShopOAKProud photo contest, online directories and a helpful concierge service.


Take a shopping selfie and enter to win Southwest Airlines tickets. Check out the #ShopOAKproud Photo Contest.

Need ideas on where to shop? Visit the Shop Oakland Now small business directory.

Know what you want to purchase, but stumped where to find the gift item in Oakland? Check out Main Street Launch's Concierge Service.

Need more inspiration? Visit the Oakland Style section of Visit Oakland's website for fun shopping ideas.

Explore Oakland's Shopping Districts without the challenges of parking. Learn about Holiday Transportation options.

Buy Local Food & Wine

Many of Oakland's commercial districts are served by business improvement districts. Learn more about each area by clicking the links below.

Downtown Oakland
Jack London
Lake Merritt/Uptown
Lakeshore/Lake Park
Temescal/Telegraph Avenue