Please check back as additional webinars and events will be added as they are confirmed in the coming weeks.
Small Business Week 2021
Oakland will mark National Small Business Week (May 2-8, 2021) with a variety of free workshops and events.
Last Updated: May 4th, 2021 @ 9:24 AM
Sunday, May 2
Indigenous Red Market - 11am-4pm
3124 International Blvd
The Indigenous Red Market is a project of the Native American Health Center, in collaboration with other Native American organizations, to promote the well-being of Indigenous communities by hosting a cultural event to showcase the talents of Indigenous communities through cultural performances, artistic expressions, and a cultural vendor marketplace to promote self-sufficiency and support Indigenous entrepreneurs. The Indigenous Red Market offers four key components:
- Cultural Entertainment
- Cultural Vendor Marketplace & Entrepreneurship Training
- Indigenous Healthy Foods
- Community Services & Education
The Indigenous Entrepreneurs Pavilion, a tented program area, with adequate social distancing capabilities, providing access to bilingual business counselors, business development providers, business & financing information & referrals, Native American business resources.
Monday, May 3
Free Marketing and PR with Visit Oakland - 10:30-11:30am
From social media to Public Relations, Visit Oakland has a number of free and easy ways to help drive revenue and visitation to Oakland's businesses. The Visit Oakland team will be sharing best practices for social media engagement, securing media coverage, and more.
Bitwise: A Tech Ecosystem In Oakland - 3-4pm
Bitwise Industries is a technology ecosystem that empowers underdog cities and its tech scene in three key areas: infrastructure, workforce, and tech consulting. Bitwise is expanding to Oakland, and is excited to create new opportunities for small businesses and residents alike. Join for an introduction on everything Bitwise Oakland!
Establish and Amplify Your Web Presence - 4-4:45pm
As soon as people hear about a brand they’ll typically hop online and search for your business or brand — Do you have the presence you’re hoping they will find? Join Square eCommerce specialist Martin Guerrero to walk you through the basics of claiming your online presence and what you need to build your website. In our time together we will cover claiming your domain, creating a first impression, and focusing on the right website elements for your business or brand.
Tuesday, May 4
Restaurant Revitalization Fund Information Session – Noon-1pm
Join the Oakland Metro Chamber of Commerce and the BID Alliance to learn about the Restaurant Revitalization Fund. The Restaurant Revitalization Fund provides emergency assistance for eligible restaurants, bars, and other qualifying businesses impacted by COVID-19, to keep their doors open. Recipients are not required to repay the funding as long as funds are used for eligible uses no later than March 11, 2023. Learn more about this funding tool, offered by the US Small Business Administration with the help of Darlene Rios Drapkin, Outreach and Marketing Specialist for the U.S. Small Business Administration.
Resilient Businesses in the year of COVID - 12:30–2:45pm
The panel will be moderated by Ari Takata-Vasquez, the executive director of the Oakland Indie Alliance and owner of Viscera. Panelists include:
- Ariana Makau, Nzilani Glass Conservation
- Jazmin Pena, Cocina Del Corazon
- April Fenall, Piikup
Financial Assistance Available for small business affected by COVID-19 - 3-4pm
Workshop topics will include, but are not limited to:
- Debt Deferment & Relief information
- SBA Debt Relief Program information
- Loan information including the Express Bridge Loan $25,000 & Express Lenders information
- Paycheck Protection Program information
- Economic Injury Disaster Loan and EIDL Advance
- Tips to Prepare for Future Funding & how to Prepare your 2019 tax return
English and Spanish
Contactless Payment 101 - 4-5pm
When it comes to mom-and-pop Chinese shops, what is contactless payment and how can it help businesses receive the payment without touching cash.
Wednesday, May 5
How to Grow Your Business – 11am-Noon
In collaboration with Bank of America, The Unity Council is hosting a Spanish language webinar on techniques and told to grow your business.
Demystifying Equity Investments - 11:30am-12:30pm
Demystifying Equity Investments is an interactive workshop designed to get you the inside scoop on raising equity capital for your small business. Join our panel of experts to get the real talk on:
- What an equity investment is
- What makes a business investable
- How an investor thinks and makes an investment decision
- Why your business may have been turned down for an investment
Featuring expert panelists, lively presentations, and a live Question and Answer session. If you’re considering raising capital for your company, you don’t want to miss this event.
The Financial Facts that Women Entrepreneurs Need to Know - 1-2pm
For entrepreneurs and small business owners, their personal financial "HOUSE" plays a big role in their business. It can impact access to capital, revenue goals for their business and meeting their overall financial objectives. For women, there are specific unique factors that can impact them. The goal of this workshop is to cover those factors and give suggestions and insights as to how to address them.
Why Composting and Recycling are Great for Businesses? - 3-4pm
Come for a listen and chat with Waste Management on the economic, health and environmental benefits of recycling and composting.
English and Cantonese
What is Ecommerce and How to Choose the Right Platform - 4-6pm
Whether you have an existing business or you’re starting from scratch, e-commerce is a great way to build and grow your business. By diversifying your business with multiple revenue sources, you’re building a more resilient business. This 2-hour workshop will help you choose the right e-commerce platform and how to use it, and understand what goes into building an e-commerce business.
Thursday, May 6
Marketing & Tech Essentials - 11am-Noon
Oakland Innovators presentation for small biz owners, and general audience with desire for digital upskilling. As technology creates new opportunities and job positions within the workplace, it becomes increasingly important for companies to fill these new roles with candidates who possess the relevant, specialized skill sets. "Upskilling" allows organizations to close the digital talent gap and fill these open positions while maintaining their current workforce and creating employee strengthening and learning opportunities.
Fruitvale Legacy Businesses Panel – 11am-Noon
Come learn the story behind Fruitvale’s long-time establishments and how they have pivoted their businesses during this pandemic.
SBW Oakland Virtual Networking Hour - Noon-1pm
Grab your lunch and engage with business owners from Oakland in this fun, speed networking exercise. This session is here to connect you with other members of the community, and discuss what you have learned during SBW Oakland so far, and share SMB opportunities available during these challenging times.
Wealth Building & Access to Capital Strategies - 2-3:30pm
Learn how to use tax planning strategies to improve cash flow and build wealth. Learn about microloans and how to qualify.
Get to Know Your Neighbor - Small Business Networking and Collaboration - 5-6pm
In the last year, we've all had fewer opportunities to connect and network with one another. Get to know your fellow business owners and meet your neighbors. Join the Oakland Indie Alliance (OIA) for a virtual small business mixer in partnership with NextGenPolicy. We'll also discuss ways to work collectively in your neighborhood to advocate for yourself! We'll provide prompts for you to get to know your fellow business neighbors and make new connections. We're also raffling "Keep it Oakland" gear from OIA.
Friday, May 7
Paid Ads, E-commerce, SEO, & Email Marketing, YouTube - 11am-Noon
This pre-recorded webinar will help small business owners who want to upskill their digital presence.