510 Day!



Since 2016, residents across Oakland have come out to celebrate the annual “510 Day” at Lake Merritt - a free, public, inter-generational, grassroots community event dedicated to the celebration of Oakland’s history and culture in the face of the rapidly growing housing crisis and the pressures of gentrification that are pushing long-term residents out of the area. Displacement is not the only by-product of gentrification, as newcomers to Oakland have been increasingly responding to the culture here in hostile, dangerous and potentially deadly ways particularly to Black and Brown residents over the past decade. This year's 510Day will start at Lake Merritt, to present the cultural resilience of Oakland's diverse communities; showcase creative wellness; and offer visions for our collective future in each neighborhood. The Deeply Rooted Collaborative will be hosting three General Plan booths for people to stop by and share their experiences and vision for the future of Oakland.

Time: 3PM-9PM (General Plan engagement will end at 7PM)


Booth 1: Lake Merritt, near Lakeshore Ave and Brooklyn Ave

Booth 2: Lake Merritt, on Lakeshore Ave between Cleveland Cascade and Boden Way

Booth 3, Lake Merrit, Lakeshore Ave, near the Pergola


Deeply Rooted Team, deeplyrooted@urbanstrategies.org

510 Day! Image


Accessibility and Interpretation Requests

Contact us to request disability-related accommodations, American Sign Language (ASL), Mandarin, Spanish or another language interpreter at least five (5) business days before the event.

All meetings held in-person are wheelchair accessible. Please refrain from wearing scented products as a courtesy to attendees with chemical sensitivities.